AUDIENCE PROFILE

Based on my Audience Research and analysis, I am now able to create an audience profile of the average person who responded to my survey and who I will be aiming my music video at. This will be based on both the received information that respondents gave, but also their opinions and musical tastes which are part of my results. As such, the Audience Research Survey and matching analysis document should be viewed in concurrence with this part of the coursework, however the main findings are summarised as follows: 

• All respondents were aged between 16-20
• All respondents were students from Hartlepool 6th Form College
• Mixed ratio of Male and Female

Taking the "love" and "okay" ratings together, the list of preferred genre is as follows: 

• Rock
• Alternative 
• Pop
• Rap
• Dance
• R&B
• Jazz

A variety if other genres are enjoyed by the respondents of my survey, including: Classical, country and 80's.

• Most respondents watch music videos to be entertained.
• An overall sense of amusement is signified as the most crucial aspect of the typical alternative rock video. 
• Respondents much prefer videos that challenge conventions and/or are creative 
• Respondents like videos to have a blend of narrative and performance, especially in alternative rock.

I will try to use this information, as well as specific responses given, to produce who is, in effect, the average respondent to my survey, as well as use it as help to plan how my music video will look.