ADVERT ANALYSIS (The Stone Roses - Second Coming)

The magazine advert, shown to the left, for The Stone Roses' album 'Second Coming' is a simple, yet a straight to the point attention grabbing advert. The advert consists of four images, one of each band member, formed into one, to make it seem like a window and the audience are being given the opportunity to have an exclusive look at what the band are doing. This will excite the audience while grabbing their attention, this window image makes the audience want to know more and possible what they are looking upon in the window, what are they going to do next?

The simple black and white colour, highlights the critic review from Q Magazine showing an almost ostentatious yellow colour shouting that it has a five star rating.

When Joe and I come to create our own advert, we will consider a format such as this advert, as it fulfills all of the needs and uses of an advert while remaining so simple. I believe this to be a good idea as it doesn't need figuring out, the audience can straight away see what the advertisement is due to the simplicity of the layout.

The largest thing on the advert, is the name of the band, which when creating an advert I believe should be a kay feature as it shows the audience immediately who the advert is about and who it relates to. Also a key feature is the release date, which again is shown in large capital letters. This gives the audience all the information they need without having to look too much into it.

This advert also relates to its genre, Alternative Rock, by sticking to key conventions. This is mainly through the use of instruments visible in the images: Microphone, Bass, Drums and Electric Guitar. This highlights the performance aspect of the band, showing it is all their own music and also toput the band out there as 'talented'. This is a key feature when portraying Alternative Rock, showing the performance may also attract the audience to their music video is it is noticeable they play their own instruments.

In conclusion, The Stone Roses are quite a famous band for their time, therefore showing that this advert was in fact successful.