Monday, 16 December 2013

DIGIPAK ANALYSIS (Kings of Leon - Only by the Night)


This digipak's cover, although lacking vibrant eye catching colours, grabs the attention of the audience. This is because we see a clear distortion in the image. When analysed we realise that the cause of this distortion is that there are four images of the band members faces that are cropped so that each band member has a quarter of their face shown (one top-right corner, one bottom-right, one top-left and one bottom-left). The four quarters of the faces do not necessarily match together well and what actually make the four images become one is the birds face from each image joining up to make one clear image of a birds face. The bird appears to be a bald eagle, a bird commonly associated with the United States of America, which is the bands home country. The pictures appear to have a sepia effect with a green tint, creating faded green, black and grey colours. These colours may be quite dull, but the contrast between them still makes the cover eye catching. This choice of colours cleverly represents the genre of the music featured on the album, as many alternative and indie rock groups use dark colours on their CD covers. Following this genre convention makes it easier for fans of the genre to spot the CD as seeing the colours will often lead the fans into believing the CD is the type of music they like. The band name and album name on the cover of the digipak are a slightly faded green. This colour of green is still brighter than the other colours on the cover however allowing them to stand out. Next to the band title is a red dot surrounded by a white box, which I believe attracts the audiences attention, as these colours clearly stand out from the faded colours on the rest of the digipak. The reason for the red dot inside the white box is to ensure that the audience's eyes are attracted towards the faded green text, which is important because it confirms the band name and album name for fans of the genre or band.





On the back of the digipak we see the back of the bald eagles head. This image clarifies that the four images on the front of the digipak are connected through the eagle, as there are four lines, one each from the bottom, top, left and right of the image which resemble the fact that there are four pictures on the front cover. This image when compared to the image on the front cover may symbolise that although separate individuals, being a band connects then and when performing they become one. On the back the colour scheme continues, but the more vivid green, red and white colours that are sparsely used on the front of the digipak are added to the palette more. These three colours come in the form of text that show the band name, album name, and song numbers and song names. Having the more vivid colours being used for the text invites the audience to read the it, which leads them to discover more about the songs on the album. 



Inside, along with the CD is booklet that folds out into four pieces that shows each of the band members.With each photograph there are green segments on each of the four band members which sticks to the theme throughout the digipak. These images also allow the audience feel that they have a more personal bond with the band as this fold out allows them to be individually introduced to each of the band members and not just the band as a whole on the front cover of the digipak.


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