- Forms
- Audiences
- Institutions
- Representations
I have put the first letters of each concept in bold to highlight the acronym FAIR.I think this acronym is memorable and helps media students like myself and Jennifer remember the four key concepts when planning and constructing our coursework.
Forms - A media form is, to put it simply, the form a media text takes. The form is determined by the media language used to convey it. The main five media languages that we see or hear on a daily basis are music, broadcast, film, the internet and printed media. The narrative and genre also contribute to the media form, and the ways that we can use narrative and genre depend on the media language used. For our coursework we will mainly be looking at music and internet, as we will be producing a music video. The genre of music we will look at is alternative rock.
Audience - The audience is the people who consume the media text. Different audiences look for different things, and this is why audience segmentation is important. Audience segmentation is when we decide what our average audience member is stereotypically like. Things we can look out for are gender, age, class, race, culture and sexuality. Before delivering a media text to an audience it is important to identify what the target audience response will be and how they will be appealed to.
Institution - In media terms, an institution is a business that produces media to an audience. There are often institutions that produce only one type of media such as film institutions and music institutions but some may decide to produce several media texts, for example Sony, who produce media from almost all media forms. We will mainly be looking at music institutions.
Representation - This is important, as the way a media text is represented can massively impact the response to it. A media text may try to represent something through stereotypes, like groups of people or certain places.
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